At Aarohana Home, our journey spans over 17 years, dedicated to crafting ethically manufactured, handcrafted home goods. Our commitment to quality and sustainability permeates every aspect of our work, reflected in each piece we create. Season after season, we introduce new collections that mirror our core values of being handmade, responsible, and sustainable.
Every Aarohana Home product is meticulously handcrafted in small batches, ensuring that each piece is truly one-of-a-kind. We take immense pride in knowing that every item has been lovingly crafted by the skilled hands of talented artisans before finding its place in your home.
As a socially responsible company, we hold deep commitments to fair trade and equal opportunity. Collaborating with craftspeople from small communities in India and Nepal, we support their traditional practices and encourage the sustainable use of materials.
Our collections are thoughtfully curated and designed by our dedicated teams in London and Jaipur. We also offer custom partnership opportunities, allowing you to tailor our products to your exact specifications. Just like the incredible artisans we collaborate with, we understand that every dream is unique. Whatever your vision may be, we are honored to be a part of making it a reality at Aarohana Home.
In parallel, our ethos is deeply rooted in our appreciation for artisanal crafts and traditional art techniques. Recognizing the profound value placed on craftsmanship in the UK, we endeavored to bridge the gap between artisans and customers, disrupting the traditional export-import chain.
Each rug in our collection carries with it a rich narrative—a tale of love, dedication, and generations of skill passed down through families. They aren't just pieces of decor; they're living artifacts, infused with the heart and soul of the artisans who crafted them.
By bypassing middlemen and working directly with manufacturers, we ensure fair compensation for artisans and empower them to continue their craft, providing for their families and fostering smiles within their communities.
Our ethos is grounded in authenticity, sustainability, and the celebration of cultural heritage. With each rug, we aim to honor these values, creating a lasting impact that transcends mere decoration.
Our unique selling proposition lies in our commitment to transparency, direct sourcing, and the human stories behind each product. We invite you to join us on this journey of discovery, where every rug tells a story and every purchase makes a difference. Together, let's celebrate the beauty of tradition and craftsmanship while empowering artisans and enriching lives.
