About Us

THE MOVE TO LONDON

CHELSEA STUDIO

Visit us at Worlds End Studios to explore our collection of samples, discuss your ideas, and create a bespoke rug or runner that's uniquely yours. We'd love to chat about your project and help bring your vision to life.

Worlds End Studios
132–134 Lots Rd
London SW10 0RJ

WHAT MAKES US WHO WE ARE

Aarohana is a family-owned business rooted in craftsmanship, tradition and the skilled artisans who bring each piece to life. We pride ourselves on creating fully customisable rugs, made to order and crafted entirely by hand. Every piece is thoughtfully designed and made to reflect your vision, while honouring the time-honoured techniques and people behind our work.

QUALITY CRAFTSMANSHIP

Meticulously woven by hand, we put quality at the forefront of our rugs and runners

COMMUNITY CONNECTION

We work closely with our artisan communities, building lasting relationships rooted in trust, respect and craftsmanship.

ARTISANAL LEGACY

Our work preserves and reinterprets generational weaving traditions for contemporary interiors.

FAIR TRADE & SUSTAINABILITY

Responsible sourcing, ethical practices and mindful production guide every piece we create.

OUR ARTISANS

Every Aarohana rug begins in the hands of skilled artisans, whose knowledge of weaving, knotting and finishing has been carried forward through generations.

For many of the women we work with, this craft is more than a tradition. It is a source of independence, opportunity and pride allowing them to build livelihoods through skills that have long been part of their communities.

With patience, skill and an incredible eye for detail, our artisans bring each design to life by hand.